This title offers a fresh and accessible approach to demystifying innovation. Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or brea[...]

When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so. Most books on innovatio[...]